Targetting

Targeting

methods of targeting are:

Age

• average age of daily mail reader is 58
•   the guardian reader is 44- tend to attract younger audience than the daily mail

• only 14% daily mail's audience are young
• only 28% guardian readers are young 
• targeting certain types of the younger audience 

Gender

• guardian 56% male and 44%female 
• daily mail is the only newspaper in the u.k that has higher female readership
• 53% female and 47%male 

socio-economic status: social grading- demographics - different personality types 

A: are 100k a year heads of businesses 
B :lawyers, doctors, managers but not CEOs of business 
C1: professionals teachers middle management might look after a small group of people
C2:often in the types of jobs you don't need a degree shop workers 
D : working with their hands labours
E : unemployed 

• Guardian ABC1 86%- in the top half of the category 59% are AB well off most of the time will be more richer 
• AB 59%
• Daily mail ABC1 64%  AB 33%
• might change the types of language because they are well educated 

Psychographics

• the guardian: claim they target a progressive audience - they embrace change and technology 
• Daily mail : the audience don't embrace change in the same - audience are the main streamer 
• daily mail readers are intorllant - dont put up with people
• Guardian