cross media convergence and synergy
Synergy is the process of working together. if you're part of a cross-media converged conglomerate this process can be seen to work in a number of ways.
Cross convergence the process of large media organisations own across different media- not just a a website, newspaper, tv shows, other websites
Scott trust own the guardian- the observer - online- www.theguardian.com
DMGT own the- the daily mail- the mail online-the metro- online- www.dailymail.co.uk-metro.co.uk
media converged conglomerate can be seen i a number of ways
- film studio
- tv channel
- newspaper
- music label
this can be used to promote your media conglomerate- might have exclusive interviews, coverage
the guardian and the daily mail use the method of sharing content across publication and the website.both earn revenue for the company.
they also earn revenue through synergy?
- Dailymail shop
- Guardianshop + dating website
they are owned by the same company BVG airflow
Branding- of newspaper so readers will be obliged to buy things from the newspaper they enjoy
