Technology Essay piont

The increase in hardware and content has been significant in recent years. Discuss the effect this has had on institutions and audiences

Hardware- phone - tablets
Institutions- the effect has been good and bad

Institutions

Good

- production process-international journalism in real time- they can have a report anywhere writing and blogging on a the website live.

 -distribution allows you to reach other people world wide distribution 
-they have been more successful at targeting other countries than the UK

-they want to reach audiences in america and australia 

-the can engage with audience in a new way- they can produce different types of content 

Bad 

-steep decline in print sales 

          -since the 1980 print sales have gone down by 50%

-decline in sales because they give content for free online but charge for online advertisement

-online advertising is not that great, so money you make from online advertising is much smaller 

-Ad-blockers put money they are making for online advertising at risk 

-content, they risk losing audiences elsewhere because you dont even have to go on there website 

-lack of brand loyalty people do not just read one newspaper anymore  

 Audiences 

Good 

       -easy access, availability 24 

         -constant up dates on stories

-access to a range of content 

                   -they can engage with the institutions (have your say)

-cheaper   

-easier 

- can get access to more news

Bad 

-loss of quality  

- not as much jourlait may not be a lot of fact, might miss important stories  

-risk of dependency on ad revenue  

Terminology 

Technologically converged devices -hardware (they can be used for many things) 

Henry jenkins looks into the ways that audiences use these devices - passive, active, sectional, participatory  

Citizen journalism - click bait