target auidences

How important is the targeting and satisfying of customer needs by institutions within a media industry you have studied? - mention that i have study newspaper industry 


Introduction

• that we have study newspaper we looked at the guardian and daily mail- owned by scott trust and DMGT...

• briefly mention issues 

• indicate direction (is targeting important? or not)-these newspapers target different people , what they mean- regarding age, gender, social, grading, political persuading 

Target audience overview 

• different target audience of the Dm and G

• gender- more females than male readers DM, the guardian is male

• age- DM has older, G younger 

• socio-economic- the majority are ABC1- but there are more AB for guardian 

• political spectrum- DM-Right winged, Guardian is Left winged

• psychographics- G- like new thing they describe their audience as progressive(explore) forward looking, like new technologies. 60% of their audience are progressive 

Explore guardian

• What examples can you find for target audience 

Explore daily mail

• on the website has a tab called 'femail' and 'fashion finder' yet there is still a 'sport' tab stereotypical 

• find examples from the 'sidebar of shame' stereotypical could argue that this is unfair , how can the daily mail shame women yet there target audience is women - could make women feel better about themselves - women take on trends and gossip easier 

• attempts to shame example

• targeting older people when it comes to things that are happening or things that can make them fear for their lives such as, cancer and bombing diseases

Explore others

• the new day

• i newspaper

• how the target different target audiences 

Conclude 

• what have you proved 

• who is better at targeting

• talk about how you prefer the daily mail rather than the daily mail- structure of the website