digital immigrants- the idea that people born pre 1980 were immigrants into the world of the internet- the internet did not exist when they were growing up
digital natives -it thought that natives do not have the same emotional attachment to traditional media and may have a tendency to turn to digital media as a reflect
techno-sceptics
- the death of professional media will lead to loss of quality
- online social interaction is a poor substitute or real interaction
- social inequalities are amplified rather than reduced
techno-utopian - ideal world
- prosumer(producer-writing comments + consumer using media products) audiences(e.g. citizen journalist make better content)
- the internet allows us to connect and share on a global scale
- now anyone can make it without access to expensive resources
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