Mass media

mass media is passe (out of date, old fashioned) . today it is all about personal media

• more suited to the person- personal media 
• gossip, celebrates- mass media 
• newspaper websites should b personalised so you see the stories you want to read about

social media is word of mouth on steroids
much faster more dynmatic

social media 2.0 social media site
social networking is no longer passive
breaking news, trends
twitter is personalised
140 characters gives you a digestible amount of news
twitter is called a micro-blogging tool  - not about friendships- its wider than that

journalist will use twitter

• source of tips 
• marketing and distribution platforms- send out there stories via twitter-promote their stories 
• vox pop- interviews - the voice of the people what people think is going 
• people talk  about things and they may quote it in the article

top twitters 

guardian ownen jones- columnist - readers more likely to use twitter - more personal entertaining 

abhiijit Majumder- managing editor- tweets about 4 times a day

curated content

too much news going on in the world. we can only realistically process a small amount of news

supply led-content

gatekeepers give us the news w+hat they think is important. in news this would be editors and journalist 

demand led content-

no gatekeepers we decide what is important 

we follow the people that interested us and ignore the rest